S3 E15 | Your Clients Know The Solution. The Secret? Just Listen.
Description
Brian Butler, President and CEO of Vistra Communications, lets host Owen LaFave in on a little secret: how the skill of active listening can benefit leaders in any business, and why it's at the core of his own business–a strategic communications agency. After retiring from the US Army as a decorated career officer, Brian put his leadership skills to good use in the private sector. Learn how Brian grew his agency from a one-man operation out of his home to a company with over 80 team members and offices in Tampa Bay and Northern Virginia. At the crossroads of marketing, public relations, and consultancy, Vistra Communications solves the problems that intersect all three services, with a diverse clientele that includes the federal government, Fortune 500 companies, and nonprofits. From the role that digital marketing should play in any outreach strategy to how controversial AI tools are shaking up the communications landscape, this is a conversation filled with key takeaways for any leader who wants to know how marketing, public relations, and consulting can work together to hone and amplify your message.
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